Protect
A common starting point:
10X income for families
5-10X income + debt for owners
Life insurance in plain English
Protect what matters today.Build what matters tomorrow.
No pressure. No obligation.
Just a simple conversation about your options.
Carrier Partners
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A common starting point:
10X income for families
5-10X income + debt for owners
Keep protection simple and put the premium difference to work elsewhere.
Keep the strategy understandable, flexible and centered on your goals.
The idea behind split funding
Compare the cost of protection, then see what the premium difference could do if kept separate.
Run your own comparison
Use your age and coverage amount to grab ballpark term and whole-life estimates for the calculator.
Illustrative estimates only — not insurance quotes. Actual premiums vary by age, health, coverage amount, carrier, underwriting class and policy design.
About 147
I’m Greg Rosar. My goal with 147 is simple: help you understand how much protection you need, what it costs, and the tradeoffs — in plain English.
No pressure. No complicated insurance language. Just a straightforward conversation.
My dad was in the life insurance business. When he died at 59, we found his Rock of Gibraltar policy paperwork — but the policy had lapsed.
My mother couldn’t afford to keep our home, friends and family helped with funeral expenses, and she eventually lost the home as well. That experience stayed with me.
Having had life insurance isn’t the same as having protection in force when your family needs it. The right amount matters — and so does a premium you can comfortably keep in force.
Through my work in mergers and acquisitions, I’ve seen owners spend decades building valuable companies while much of their family’s financial future remains tied to the business.
Life insurance can protect the family’s number while the business remains the wealth-building engine.
Unfortunately, about 80% of owners are at risk because of failed successions or failed exits.
For owners, a simple starting point is 10× income + business debt.
Start here
Tell me what you’re looking for, and I’ll help you understand your options.
“The only thing we got is doing what’s right.”
— Art Williams