What’s Your Number?

About 147

A simpler way to think about life insurance

I’m Greg Rosar. My goal with 147 is simple: help you understand the number you need to protect, what your options cost, and what the tradeoffs actually are — in plain English.

Whether you need a small policy, a large policy, a second opinion, or simply want to understand term versus whole life, the starting point is the same: a straightforward conversation.

No pressure. No complicated insurance language.

Just helping you understand what you’re buying and why.

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Why protection matters to me

This is personal.

My dad was actually in the life insurance business when I was a kid. Later, he lost that business, and when he died at just 59 years old in 1990, we found his life insurance paperwork in the top-left drawer of his desk.

I can still remember the Rock of Gibraltar on it.

But the policy had lapsed.

My mother couldn't afford to keep our home. Veterans benefits gave her something to live on, and friends and family helped us with funeral expenses, but it was nowhere near the financial outcome a properly funded life insurance policy could have created.

That experience stayed with me.

Having had life insurance isn't the same as having protection in force when your family needs it.

It’s one of the biggest reasons I believe in buying enough protection without overloading the premium.

The right amount of coverage matters.

But so does having a payment you can comfortably keep in force.

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Business owners face another kind of risk

My career in sales eventually led me into mergers and acquisitions, where I work directly with business owners preparing for and navigating the sale of their companies.

I’ve seen how someone can spend 20, 30, or 40 years building a valuable company without ever successfully turning that business value into personal wealth. In fact, roughly 80% of business owners never successfully transition or sell their companies.

A business may be worth millions on paper, but until a transaction actually closes, much of a family’s financial future can still depend on that business.

That’s why I believe life insurance can play an especially important role for business owners.

Protect the family’s number with insurance. Keep more capital available to build the business and other assets. And don’t make your family’s financial future completely dependent on successfully reaching the eventual exit.

The business can remain the wealth-building engine.

Insurance is there to protect against the possibility that life doesn’t follow the business plan. You probably have protection. But do you have enough?

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I’ve experienced insurance from both sides

In 2021, insurance became personal to me in another way.

I went through throat cancer treatment involving chemotherapy, weeks of hospital visits, 36 radiation treatments, significant medical bills, and time away from work.

Fortunately, I had insurance coverage in place to help handle the financial impact.

So I’ve experienced both sides of this.

I’ve seen what happens when protection isn’t there when a family needs it.

And I’ve seen what happens when insurance is there when something goes terribly wrong.

That shaped the way I think about insurance today.

Insurance should do its job when life doesn’t go according to plan.

It shouldn’t be unnecessarily complicated, and you should understand what you’re paying for.

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Why 147?

The name 147 comes from my great-uncle, Buddy Rosar.

Buddy was a Major League Baseball All-Star catcher whose remarkable errorless streak reached 147 consecutive games.

I was a catcher too, so the number has always meant something to me.

But there’s another part of being a catcher that fits what I want 147 to represent:

A catcher is involved in every pitch.

147 straight games.

Every pitch.
Every inning.
Every game.

That’s the standard behind 147:

Every conversation. Every family. Every business owner.

The goal isn’t to sell you the biggest policy or the most complicated product.

It’s to help you figure out the number that matters, understand your choices, and put protection in place that makes sense for your life.

Protect. Build. Prosper.